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The cosmetics brand seeks to expand its presence to a new audience and connect authentically with its fanbase.
September 27, 2023
By: Lianna Albrizio
Associate Editor
The New York Liberty have their first partnership with a cosmetics company. NYX Professional Makeup has inked a deal with the all-girls professional basketball team to expand its presence to a new audience and connect authentically with its fanbase. The partnership also marks the cosmetics brand’s first partnership with a sports team. “We are proud to partner with the New York Liberty, a marquee franchise of the WNBA, to bring greater visibility to women's sports,...
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